mood-boosting haircare, made to be gifted

this season, the aura shift starts with limited-edition gifts that will wrap your hair 
in glowing, mood-boosting results. just pick your true colors + boost your mood 
with clinically proven sets, efficacious formulas + self-care rituals for sublime strands 
(+ serious aura points). whatever you’re in the mood for this year,
there’s a joy-sparking gift that’s just your vibe.

inspired by the limited-edition packaging, the holiday 2025 world is washed in an effervescent blue + green aura, allowing the whimsy + vibrancy of the holidays to shine. animated boxes are playfully in motion with joyful talent beaming 
against a glowing set design that subtly shifts in radiance + texture. 
like the aura hair + body mist campaign, there’s an authenticity to the photography 
with a soft focus + approachable feel.